NEW PRODUCT DEVELOPMENT and PRODUCT MANAGEMENT
It covers the entire product development process and management of related processes
that will be required for companies to develop salable products.
Training Content:
- Some definitions related product?
- Why development product?
- New Product Development Process
- Idea Generation
- Idea Screening
- Concept Development and Testing
- Marketing Strategies Development
- Business Analysis
- Product Development
- Test Marketing
- Commercialization
- Why New Product Development Fail?
- Product Life Cycle
- New Product Projects
- Product Management